Digital Marketing Services for Local Service Businesses.
West Edge Marketing offers a complete suite of digital marketing services built specifically for local service businesses. From Meta and Google ad campaigns to AI-powered lead automation and custom website design, every service is designed around one outcome: getting you more in-person estimates.
Meta Ads Management
Full campaign build, creative, targeting, and ongoing optimization for Facebook and Instagram. We target homeowners and business decision-makers in your service area by age, location, behavior, and interest. Includes custom ad creative, Instant Forms or landing page integration, and weekly performance reporting.
Meta Ads for local service businesses involve running paid campaigns on Facebook and Instagram to generate inbound leads — typically quote requests or phone calls — from people in a defined geographic area.
Google Ads Management
Search and display campaigns on Google targeting high-intent queries like 'landscaper near me' or 'HVAC company Vancouver'. We handle keyword research, ad copy, bid strategy, and landing page alignment. Includes call tracking and conversion reporting.
Google Ads capture customers actively searching for a service in their city — the highest-intent traffic source for trades and home services.
High-Converting Website & Landing Page Design
Custom-built websites and campaign landing pages optimized for speed, mobile, and conversion. No templates. Every page is built around your customer's decision journey and designed to turn visitors into booked estimates.
A high-converting landing page typically lifts paid-ad conversion rates 2–4x compared to sending traffic to a generic homepage.
AI-Powered Lead Automation
GoHighLevel (GHL) sub-account setup with automated SMS and email follow-up sequences, booking confirmations, appointment reminders, and lead nurturing workflows. Leads are responded to within 60 seconds — automatically.
Responding to a new lead within 60 seconds increases the chance of booking by up to 7x compared to responding after 30 minutes.
GoHighLevel CRM Setup
Full pipeline build in GHL: stages, tags, automations, and integrations. Includes sub-account creation, team onboarding, and ongoing support.
GoHighLevel (GHL) is an all-in-one sales and marketing platform combining CRM, automations, SMS/email, and booking — ideal for local service businesses.
Local SEO & Google Business Profile Optimization
GMB profile audit and optimization, local citation building, review request automation, and on-page local SEO for your website. We target Google Map Pack rankings in your service cities.
Local SEO focuses on ranking in the Google Map Pack — the top three local results — which drives the majority of click-throughs for 'near me' searches.
Done-For-You Ad Creative
Ad copy, static graphics, video scripts, and offer one-pagers — all produced in-house. No briefing an external designer. We write and design creative that speaks your customer's language.
Creative is the single largest driver of ad performance on Meta — refreshing ad creative every 2–3 weeks keeps fatigue down and CPL low.
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